Duplicate records can be a problem in CRM systems, causing confusion and sabotaging sales and marketing efforts. Microsoft Dynamics 365 CRM's built-in deduplication lacks the ability to handle "fuzzy duplicates" with variations in names, addresses, or phone numbers. Inogic's DeDupeD app enhances the deduplication experience by providing advanced duplicate merging logic, including fuzzy merging. It allows you to choose the most complete and up-to-date record as the master, retain valuable customer insights, and remove unnecessary field values. DeDupeD also offers features like detecting duplicates on demand, preventing duplicates, merging duplicates directly from individual records, and bulk merging. By leveraging these features, DeDupeD improves CRM deduplication and unlocks the true potential of customer data.
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