End of an Era: What the Phase-Out of Dynamics 365 Outbound Marketing Means for You
With the phase-out of Dynamics 365 Outbound Marketing by June 2025, customers using Customer Insights - Journeys will need to transition to real-time journeys. Real-time journeys combine old Outbound Marketing capabilities with newer engagement-focused capabilities. The transition may seem daunting, but Proximo 3 aims to make it smooth and easy. Changes to expect include more personalized journeys, a focus on customer segmentation, triggers for all journeys and segments, the removal of social media scheduling and LinkedIn Lead Generation (with a possible reintroduction in the future), AI recommendations for analytics, and a built-in sales system. Proximo 3 can support businesses with strategic planning, data migration, and training during the transition.
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