Sales Insights: Predictive Models

This article is part of a series on Sales Insights and focuses on the Predictive models functionality. Lead scoring is discussed, which involves assigning a score to each open lead based on machine learning models. This helps sales users prioritize their interactions with leads and improve qualification results. The article also covers opportunity scoring, where a similar process is followed to assign scores to opportunities. Additionally, premium forecasting is explained, which adds a prediction on the value of each opportunity based on historical information and data in the opportunity. The article provides step-by-step instructions for configuring these features and includes screenshots for reference.

Article 60m Carl Cookson

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