Integrating live chat with Microsoft Dynamics 365 CRM improves lead generation, support, and customer retention by ensuring faster responses, personalized interactions, and better lead tracking. Key features include seamless CRM integration, lead/contact creation, chat history storage, and omnichannel compatibility. Teams benefitting most are sales, support, and marketing. Real-time CRM data can be viewed during chat sessions, and customization of chat widgets and workflows is possible. KPIs show increased customer satisfaction, faster response times, improved lead conversion rates, and enhanced agent productivity. Integration is compatible with mobile CRM apps and external channels like WhatsApp and Text SMS.
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