Track Site Visits From D365 Marketing Emails In Microsoft Clarity

This article discusses how to track site visits from D365 Marketing emails using Microsoft Clarity. By combining D365 Marketing (Customer Insights - Journeys), Microsoft Clarity, Google Tag Manager, and GA4 (Google Analytics), you can review recordings and heatmaps of visitors who clicked on links in your emails. The article provides step-by-step instructions on setting up Clarity, adding a script in Google Tag Manager, and creating custom filters in Microsoft Clarity. It also suggests adding a custom dimension in GA4 to filter traffic based on email visits. Overall, this method allows you to gain in-depth insights into how people interact with your website through email campaigns.

Article 8m Megan V. Walker

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