The article discusses the importance of proactive check-ins in the loyalty stage of the customer journey and how combining Microsoft Dynamics 365 CRM with a marketing automation platform like emfluence can automate timely and relevant customer interactions. It highlights the benefits of proactive check-ins, using CRM to identify triggers for check-ins, and automating check-in campaigns with marketing automation. By leveraging CRM data and automation, businesses can strengthen customer relationships and drive engagement effectively.
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