How Conversational Marketing is Redefining Customer Engagement


Conversational Marketing (CM) is transforming sales and marketing strategies by creating real-time, personalized interactions between brands and consumers. CM has been shown to increase sales opportunities by 20% and enhance order value by 10%. It also boosts customer engagement and loyalty, with 52% of customers more likely to make repeat purchases when assisted through live chat. CM can also improve operational efficiency, with companies fully utilizing CM estimated to reduce call center costs by up to 33%. Overall, CM is redefining customer engagement and shaping the future of sales by fostering genuine relationships, understanding customer preferences, and delivering personalized experiences.


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