WhatsApp marketing is becoming a game-changer for brands, with 85% of customers preferring to receive brand updates and communications via WhatsApp. This article discusses how brands can leverage the power of WhatsApp marketing with Dynamics 365 Customer Insights using WhatsApp4Dynamics. It provides a fictional example of a beauty brand called A&B Organics and how they integrated WhatsApp4Dynamics into their existing system. The article highlights the benefits of segment-based journeys, the use of emojis, monitoring campaign performance with WhatsApp4Dynamics insights, and trigger-based journeys. A&B Organics saw a 5x increase in product inquiries as a result of their WhatsApp marketing campaign. The article also mentions additional features available in WhatsApp4Dynamics and provides links for further exploration.
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