A recent webinar hosted by Proximo 3 featuring Conor Doyle from DQ Global discussed the importance of data quality in unlocking the full potential of customer data. The webinar highlighted the common challenges organisations face regarding data quality, such as establishing trust in the data and the time and effort required to overcome data quality issues. DQ Global offers solutions to help organisations achieve more with their customer data, such as capturing data accurately upon entry and automating data cleansing based on trigger events. The Proximo 3 webinar emphasised that data cleansing should not be a one-time task but a continuous process.
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