Using CRM Data to Identify High-Intent Leads in The Awareness Stage
Businesses can use CRM data and website tracking to identify and prioritize high-intent leads in the awareness stage. High-intent leads demonstrate behaviors such as multiple website visits, engagement with educational content, webinar and event attendance, and marketing email engagement. By tracking these behaviors within a CRM and marketing automation platform, businesses can take action at the right time. The emfluence Marketing Platform's website tracking feature allows businesses to monitor individual page visits, assess traffic sources, track returning visitors, and integrate website behavior with lead scoring. Lead scoring helps quantify intent and prioritize follow-ups, and businesses can build a lead scoring model in emfluence by assigning points for high-value actions and adjusting scores dynamically based on engagement history.
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