CRM implementations are not a one-and-done task, they're a continuous journey that transforms the way businesses operate. The crawl-walk-run philosophy suggests starting with a small, manageable project that focuses on the fundamental minimum viable product. Once the initial implementation is successful, the next step is to embrace a culture of constant improvement. Systems like Microsoft Dynamics 365 and CRM In A Can offer continuous innovation and investment, including leveraging technologies like AI to automate processes. It's important to view CRM as a catalyst for continuous transformation and success, rather than a destination.
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