From CRM to Dynamics 365 Customer Engagement: New and Innovative Business Apps to Improve Customer Experiences


The article discusses the evolution of Microsoft Dynamics CRM to Dynamics 365 Customer Engagement and the impact of integrating the Power Platform. Dynamics 365 Customer Engagement includes specialized applications such as Dynamics 365 Sales, Customer Service, Field Service, and Customer Insights. The Power Platform allows businesses to customize and automate their CRM experience with low-code and no-code development tools. The transformation from on-premises CRM to cloud-based Dynamics 365 offers benefits such as greater flexibility, enhanced automation, AI-driven insights, and cost efficiency. The article also provides additional resources from Stoneridge Software for implementing and optimizing these tools.


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