AI in CRM and ERP systems: 2024 trends, innovations, and best practices
Large companies and corporations are turning to CRM and ERP systems with AI capabilities to drive value and improve customer experiences. These systems streamline operations, empower insightful decisions, and elevate customer and employee experiences. In 2023, CRM AI and ERP AI saw significant advancements, with Microsoft launching tools like Microsoft Copilot for Dynamics 365. Looking ahead to 2024, trends include expanding data-driven strategies, prioritizing personalization and user experiences, leveraging AI and cloud technologies for greater efficiencies, and increased scrutiny of AI ethics. Organizations should also keep an eye on technological innovations in the larger AI ecosystem, such as advancements in low-code/no-code development platforms.
Article 14m
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