Part 2: Copilot in Customer Insights Journey
The second part of MarTech March focuses on the Copilot in Customer Insights Journey. This article explores how AI and MarTech work together to deliver personalized customer experiences at scale. The Copilot in Customer Insights Journey is a tool that revolutionizes marketing automation work without requiring an additional license. It offers support in various functions such as emails, images, segments, Journeys forms, and brand profiles. The Copilot suggests email texts and images, making content creation easier. It also assists in creating segments using natural language and offers explanations and improvements. The Copilot can create entire journeys and supports the design of forms and brand profiles. To use the Copilot, consent must be given at three levels. Overall, the Copilot in Customer Insights Journey enhances the accessibility, efficiency, and effectiveness of the MarTech platform.
Article 13m
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