The article discusses the use of link aliases in marketing emails to optimize and segment email link clicks in Customer Insights. Link aliases are a new functionality that allows for easier creation of segments based on link interactions. The article provides tips on using links and buttons in marketing emails, explains the different options for link settings, and introduces the concept of link aliases. It also provides step-by-step instructions on creating a segment with email link clicks in Customer Insights using link aliases. The article concludes with additional tips for email links in Customer Insights, such as using clear CTAs and maintaining consistency in language and design.
Login now to access my digest by 365.Training