Sales teams often struggle with low user adoption and lack of support for CRM tools. In this non-technical session, Dynamics MVP Rick McCutcheon and Aha Apps Solutions Architect, Sunil Raheja, share five proven strategies to boost CRM uptake from sales teams. The strategies include aligning the sales process with CRM design, getting buy-in from sales management, simplifying and improving user interface design and adoption, integrating social selling and marketing automation, and implementing an ongoing digital adoption and improvement program. This session aims to help organizations improve their sales performance through better CRM adoption.
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