Integrating F&O and CRM with Dual Write: Johan Persson's MVP Journey and Personal Passions


Johan Persson, a senior specialist from Engage Group, shares his journey from IT infrastructure to earning his MVP title in 2023. He discusses the functionality and significance of Dual Write in integrating F&O and CRM spaces, as well as the challenges of traditional integration scenarios. Johan also talks about Microsoft Fabric and how it simplifies data movement for analytical purposes. He provides insights on instant and asynchronous dual write operations, strategies for synchronizing required fields, and solutions for unique identifiers like customer IDs. Johan also shares his personal experience of becoming an MVP during the COVID-19 pandemic.


Podcast 6m

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