Accurate data is crucial for a successful CRM system, but duplicate records can cause confusion and hinder sales and marketing efforts. Microsoft Dynamics 365 CRM lacks the ability to handle "fuzzy duplicates," which are records that are partially similar but have variations in names, addresses, or phone numbers. The ISV app DeDupeD by Inogic offers advanced merging logic, including fuzzy merging, to address this issue. Users can select the preferred master record while merging duplicates, retain essential field values, and discard the rest. DeDupeD also offers features like on-demand duplication detection, duplication prevention, streamlined duplicate merging, and bulk merge duplicates. By using deduplication tools like DeDupeD, you can optimize your CRM's performance and unleash the full potential of your customer data.
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