The 6 Pillars of CRM Data Quality
This article discusses the importance of data quality in CRM and provides six guidelines to ensure high-value CRM data. The guidelines include accuracy, completeness, uniformity, uniqueness, timeliness, and security. The article emphasizes the need for accurate and precise information, as well as the importance of having all the necessary information for each record. It also highlights the significance of presenting similar information in a consistent way and avoiding duplicate data. Timeliness is discussed in terms of keeping the information up to date, and security is mentioned in relation to providing the right access and privileges to users. The article concludes by offering a free data quality consultation.
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