Key Markers for Developing the Crucial Role of the CRM Administrator
The article discusses the importance of having a dedicated CRM administrator for efficient administration and management of CRM solutions. The decision to bring on a dedicated CRM administrator depends on factors such as user volume, complexity of systems, workload, system maintenance, cost considerations, and integration and technical needs. A well-timed shift from part-time to full-time administration ensures effective system management, gives users more control, and creates the conditions for long-term corporate success.
Podcast 19m
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