Add to Calendar in Customer Insights A Quick Guide

Event marketers face challenges with webinar attendees forgetting about events, affecting ROI. To address this, Customer Insights – Journeys includes an "Add to Calendar" button that allows registrants to automatically add events to their calendar app via the confirmation email, reducing no-shows. Setting up this feature is straightforward: place the button in the email designer, link it to "Add to Calendar," and define the event details. This button is meant for registration confirmation emails and generates a personalized iCalendar (.ics) file for each contact. For streamed events, it includes a check-in link to aid in attendance tracking. Users must manually add the .ics file to their calendars. Prerequisites include having registered contacts and configuring the event as streamed. The calendar content can be customized for different clients like Outlook and Gmail by individually tailoring the HTML and plain-text descriptions. This tool enhances engagement and efficiently tracks attendee participation.

Article 3w Microsoft Dynamics 365 CRM Tips and Tricks

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