How generative AI in customer relationship management emphasizes human skills to drive sales
Generative AI is changing the game for sales and customer relationship management (CRM) systems. AI can automate mundane tasks and free up sellers to focus on higher-level activities. It can also enhance personalization by parsing data and tailoring proposals to address specific customer pain points. AI can also help sellers before and during sales calls by providing valuable information and insights. For example, AI can aggregate and refine data to help sellers identify potential targets and prioritize their efforts. It can also generate preparation briefs with key details about customers and predict the best time to contact them. Overall, AI empowers sellers to be more human and enhances the effectiveness of CRM systems as sales tools.
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