Intent-based routing (IBR) uses generative AI to route customer queries based on real-time intent recognition and user group assignment, enhancing customer interactions and streamlining contact center operations. IBR connects customer needs to the right support resources quickly and accurately, resulting in better customer experiences. Contoso Bank leverages IBR to optimize its customer support operations, grouping intents and routing queries to the appropriate user groups. Implementing IBR offers benefits like enhanced precision, dynamic intent discovery, streamlined routing configuration, smarter workforce management, scalability, and adaptability. IBR is easy to adopt and scale, transforming contact centers for improved service quality.
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