CSU San Marcos prioritizes the student lifecycle journey with Dynamics 365 Customer Insights
California State University San Marcos (CSUSM) is implementing Microsoft Dynamics 365 Customer Insights to enhance the student experience and improve communication. By adopting this technology, CSUSM aims to provide personalized engagements and support to its students while maintaining a consistent university persona. The goal is to establish a connection with every student, from prospective students to successful scholars and alumni. CSUSM is known for its enrollment growth and commitment to social mobility, particularly for first-generation students. With the implementation of Customer Insights, CSUSM hopes to transform higher education and meet the diverse needs of its students.
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