The article discusses the importance of CRM adoption and how small steps can fuel revenue. It highlights the challenges faced by a sales team due to the complexity of their CRM system and how they overcame it by prioritizing adoption. The article also introduces the ValueX Envisioning Lab, which helps identify CRM struggles and desired outcomes. The team broke down the CRM functionalities into smaller, manageable increments and provided training and support to users. Increased adoption led to valuable insights and fueled revenue. The article emphasizes the importance of prioritizing adoption and helping employees embrace and leverage the CRM system to achieve common goals.
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