Stop Saying “Phases” and Start Saying “Releases”: Refining Dynamics 365 CRM Build and Release Terminology


Purely CRM, a team of CRM consultants specializing in Dynamics 365 CRM solutions, is shifting from using the term "phases" to "releases" in their project language. They believe that "releases" is a more intuitive and engaging term for customers, as it aligns with familiar experiences like software updates. Each release is a milestone built around features that contribute to the overall solution, and they use a three-part semantic versioning system to track the releases. This shift improves alignment with industry practices and fosters clearer communication between customers and developers. Purely CRM is committed to delivering modern, impactful Dynamics 365 CRM solutions and embracing this change.


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