The article discusses how modern CRM systems, particularly those powered by the Microsoft Power Platform, offer more than just basic contact management. The article introduces a YouTube series called "Not Your Grandfather’s CRM" that explores how CRM tools can handle various business workflows beyond sales and marketing. It emphasizes the importance of tailored CRM solutions to meet specific business needs and highlights the benefits of using the Power Platform for customization. The series targets business leaders interested in leveraging CRM to address their unique challenges.
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