Microsoft has announced new features and updates for Dynamics 365 Customer Insights-Journeys as part of the 2024 Wave 2 release. These updates aim to make it easier for businesses to provide tailored customer experiences. Some of the new features include the reintroduction of the heatmap capability, which allows users to see the total clicks, unique clicks, and click rate for each link in an easy-to-read heatmap. Another feature is the ability to split audience journeys by percentage or numbers, making it easier to personalize marketing communication. Additionally, a new rate limit feature allows businesses to control how quickly customers enter a journey to manage resources and improve customer experiences. A webinar showcasing these features and providing a detailed setup guide and live demo is available to watch.
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