Microsoft named a Leader in the 2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms 


Microsoft has been recognized as a leader in the 2024 Gartner Magic Quadrant for B2B Marketing Automation Platforms for Microsoft Dynamics 365 Customer Insights. This recognition highlights Microsoft's strides in enabling marketers to use data, AI, and automation to drive personalized customer experiences. Microsoft has connected customer data and journeys within one product, Customer Insights, to break down silos and deliver a unified understanding of customers across departments. The company has also introduced Microsoft Copilot, which uses generative AI to automate tasks and enhance efficiency. Microsoft's ability to unify customer data across marketing, sales, and service functions has helped customers revolutionize their customer engagement efforts. Microsoft remains focused on innovation and supporting customers in creating meaningful, personalized, and scalable customer engagements.


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