Choosing the Ideal Placement for Your CRM Admin: Business or IT?
Determining the ideal placement for your CRM admin, whether in the business or IT department, requires careful consideration. Factors such as organizational structure, financial considerations, and collaboration across departments play a significant role in this decision. There is no definitive answer, as it depends on the specific circumstances of your company. It is important to understand your organization's structure, secure funding for the CRM admin role, and promote the importance of the CRM system to other executives. By considering these aspects and aligning the CRM admin's position with your organizational goals, you can maximize the value and effectiveness of your CRM system.
Podcast 18m
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