Your Existing Consent Data Shouldn’t Have to Start From Zero
When organizations transition to Customer Insights – Journeys, handling existing consent preferences is crucial. Instead of requiring customers to resubmit their consent, the Load Consent feature allows for the migration of existing preferences like Bulk Email and Email into the new consent framework. This tool converts existing consent signals into contact point consent records linked to compliance profiles and purposes, enabling organizations to retain historical consent data while establishing compliance for real-time journeys. Load Consent isn't a continuous sync tool; it's a bulk migration process that should be tested before full deployment. Organizations must ensure compliance profiles and configurations are correctly set up to effectively manage consent data moving forward.
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