Optimize your email marketing campaigns with advanced analytics features
Email marketing continues to be effective, with an average open rate of 36.5% and higher conversion rates than social media. To optimize email campaigns, Microsoft Dynamics 365 Customer Insights introduces four features: Email Heatmap, Device Types and User Agent Insights, Link Insights, and Variation Insights. The Email Heatmap allows marketers to visualize engagement patterns and optimize email design and layout. Link Insights help evaluate the performance of each link in emails and inform content strategy. Device Types and User Agent Insights provide data on customer behavior across devices to optimize email design. Variation Insights analyze the performance of different email variations to identify audience preferences and personalize content. These features aim to enhance email marketing effectiveness and drive customer engagement.
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