In this article, the author discusses how to create a sentiment analysis using the AI Builder in Customer Insights Journeys. The sentiment analysis helps determine whether a customer's reaction is positive or negative, allowing for more personalized follow-up actions and journeys. The process involves creating a marketing lead form, setting up PowerAutomate for field transmission, and utilizing the predefined sentiment analysis model in the AI Builder. The article provides a step-by-step guide on how to implement this sentiment analysis and update the sentiment field on the lead. The author also mentions that the AI Builder can be used for social media, customer ratings, surveys, and other text data.
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