Customers now expect proactive engagement from businesses, where companies reach out to customers with the right message at the right time. This approach, facilitated by platforms like Dynamics 365 Contact Center, enhances customer service and builds trust. Proactive engagement involves automated outreach through AI-powered tools like voice bots and low-code platforms for personalized interactions. It offers various dial modes tailored to different scenarios, ensuring efficient and effective customer interactions. Microsoft is investing in expanding proactive engagement capabilities, including predictive dialing and enhanced compliance features. The platform supports outbound journeys and aims to meet evolving customer needs.
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