Transforming Marketing through Trigger-Based Journeys: A Talk with Vinay Deo
Vinay Deo, a principal group product manager at Microsoft, discusses his journey from working with personal gadgets to his current role focusing on customer insights and orchestration. He talks about the transformational shift from two products to Dynamics 365 Customer Insights and Marketing, highlighting the enhancement of customer experiences and the unification of customer profiles from various data sources. Vinay also explores the power of real-time customer engagement dynamics and trigger-based journeys. The conversation concludes with a discussion on personalizing messages and boosting customer engagement by identifying and utilizing consumer preferences. Overall, it's an insightful conversation about Dynamics 365 and marketing strategies.
Podcast 18m
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