How to Create and Modify a Segment in Customer Insights – Journeys Using the Web API
The article explains how to create and update segments in Real-Time Journeys using the Microsoft Dynamics 365 Web API. Segments are groups of contacts or leads targeted in marketing activities. Creating segments programmatically via the Web API is powerful for developers. Steps include calling functions, creating entity records, and using WebApi methods. The process ensures the right contacts are included in real-time journeys. Updating segments involves obtaining segment IDs and using WebApi methods to add new members. Managing real-time marketing segments in Dynamics 365 CRM enhances audience segmentation for personalized campaigns.
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