Anticipated Arrival: Wave 1 2024 Introduces Consent Management in Dynamics 365 Customer Insights
The Wave 1 2024 release of Dynamics 365 introduces consent management directly within Customer Insights. This feature allows organizations to manage consent from Lead and Contact records, streamlining communication preferences and ensuring compliance with data privacy regulations. Dynamics 365 Customer Insights - Journeys now extends its capabilities to business users, enabling them to create trigger-based customer journeys across multiple touchpoints. The feature allows organizations to engage customers in real-time, win customers and foster loyalty through personalization, and provides a unified and adaptable platform. To use this feature, ensure you have the latest version of the marketing app and activate the "Manage consent in contact and lead forms" option. Customize your Lead and Contact forms to include the Communication tab for consent management.
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