CRM is a powerful sales tool, but many salespeople distrust or resent it. Some see CRM as a monitoring system, while others find it complicated or tedious. However, properly implemented CRM can help salespeople sell more effectively. CRM centralizes and organizes records, providing easy access to account information. It also helps identify upsell and cross-sell opportunities by analyzing customer data. CRM can assist in finding and targeting new leads, as well as keeping existing customers happy. It also helps with scheduling and time management, saving salespeople time on administrative tasks. Overall, CRM can improve sales efficiency and effectiveness when used correctly.
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