What Is a CRM Administrator and Their Responsibilities


The article discusses the role of a CRM administrator in managing and maintaining CRM systems. The administrator acts as a link between the technical components of the system and the operational procedures it supports. Their primary duties include supporting end-users, system maintenance, data management, security management, training and user adoption, and enhancements and upgrades. The article provides insights into the world of CRM administration and the crucial position they play in maintaining optimum system performance and user engagement.


Podcast 19m

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