The article discusses the concept of the Minimum Viable Product (MVP) in CRM. The MVP is a starting point for small and medium-sized businesses transitioning to CRM, focusing on simple and basic tracking and management of records. The essential components of the MVP include centralized tracking of accounts, contact management, activity recording, sales pipeline management, automation, and customer service ticket handling. The article emphasizes the importance of the crawl, walk, run philosophy in CRM implementation, and highlights the benefits of starting with the MVP approach. It also mentions a 5-week implementation program called RapidLaunch for Microsoft Dynamics 365.
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