Good data quality is crucial for successful marketing campaigns. It ensures accuracy, completeness, timeliness, integrity, and consistency of data. Maintaining data quality is the responsibility of everyone who uses or contributes to it. Flawed or irrelevant data can hinder digital efforts and negatively impact business. Quality customer information drives marketing and sales efforts, leading to increased revenue and lower costs. Measuring data quality involves ensuring accuracy, completeness, consistency, uniqueness, and timeliness. The Data Quality App for Microsoft Dynamics 365 helps enhance data accuracy, completeness, and consistency, leading to more effective marketing campaigns. It offers features like duplicate management, data quality rules, phonetic fields detection, real-time monitoring, and dashboard insights. Improving data quality leads to better decision-making, operational efficiency, and customer experience.
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