Can Microsoft Ever Catch Salesforce?
The author discusses the competition between Microsoft and Salesforce in the CRM market. They argue that while the products offered by both companies are essentially the same, Salesforce has been more successful due to its superior sales and marketing strategies. Salesforce, led by a master seller, was able to establish itself as the dominant market leader with a decade headstart. The author believes that Microsoft's efforts, such as lower pricing, have not made a significant impact on Salesforce's market share. They conclude that overtaking Salesforce is unlikely, but Microsoft can focus on smaller customers where price matching is less important.
Article 17m
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