Part 1: Welcome to MarTech March
MarTech March is a blog series that aims to bridge the gap between theory and practice in the ever-changing world of MarTech (marketing technology). The series will focus on Dynamics 365 Customer Insights and the PowerPlatform, exploring features like Copilot, AI Builder, Typeface, and Prompt Engineering for Marketing. MarTech refers to the combination of marketing and technology, encompassing digital tools, platforms, and technologies that support marketing efforts. The MarTech landscape is constantly evolving, with the number of applications growing exponentially each year. AI plays a significant role in MarTech, powering applications that create content, personalize messages, perform sentiment analysis, and more. Developing a balanced MarTech strategy that integrates proven technologies and innovative AI applications is crucial. Dynamics 365 Customer Insights is just one part of the MarTech map, and the blog series will delve deeper into its AI possibilities.
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