Today's customers demand digitally empowered experiences tailored to their needs. To thrive in this landscape, enterprises must adopt a customer-first mindset, breaking down silos to create seamless experiences. By leveraging their data, businesses can gain deep insights into their customers, predict behaviors, and deliver personalized interactions across all touchpoints. Dynamics 365 Customer Insights and Dynamics 365 Marketing have been integrated into a single offering called Dynamics 365 Customer Insights, powered by AI. This solution allows businesses to build a unified, real-time 360-degree customer profile and deliver highly personalized experiences. Microsoft will transition all customers to real-time marketing over the next year, exclusively including real-time marketing and event management in customer environments. Embracing real-time marketing offers transformative benefits, driven by generative AI, and can elevate every interaction, seamlessly integrate sales and marketing, and easily scale up business.
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