In this episode of The MSDW Podcast, emfluence CEO David Cacioppo discusses the expanding landscape of marketing automation and its impact on customer journeys. He highlights the priorities of emfluence in terms of marketing automation strategy, particularly within the Microsoft ecosystem. Cacioppo explains how emfluence aligns its services with the strengths of Microsoft Power Platform, including Dataverse, and how clients are seeking to leverage first-party data for various industry scenarios and campaigns. The episode is sponsored by emfluence, and listeners can sign up for a free 14-day trial of the emfluence Marketing Platform.
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