Capture Lead Channel Traffic Source Without UTM Parameters
This article provides a method for capturing lead channel traffic source without UTM parameters. It explains how to gather this information using a submitted Realtime Marketing form and browser session storage. The article outlines the steps for configuring Dynamics 365 and Realtime Marketing forms to capture the lead channel information. It also provides instructions for setting up Google Tag Manager with the necessary variables, triggers, and tags. The article includes code snippets for the custom JavaScript variables and HTML tags required for the setup. By following these steps, marketers can track the lead channels and understand how their marketing budget is being spent.
Article 14m
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