Checking Contact Attributes Or Contact Point Consent Records In Realtime Marketing

This article discusses the difference between consent handling in Outbound Marketing and Realtime Marketing for Contacts. In Outbound Marketing, consent is determined by three fields on the Contact record: Email, Bulk Email, and Allow Tracking. In Realtime Marketing, there are Contact Point Consent records that indicate if someone has opted in or out of Commercial, Transactional, or Tracking purposes. Realtime Marketing still looks at the three Contact fields, but it can be turned off to only consider the Contact Point Consent records. The article provides step-by-step instructions on how to turn off the Contact fields and rely solely on Contact Point Consent records. However, it is important to consider compliance and data migration before making this change.

Article 12m Megan V. Walker

---

Login now to access my digest by 365.Training

Login