This article discusses how to use browser session storage to add referrer and UTM parameters to leads in Dynamics 365 Marketing. The author explains that while capturing UTM parameters from the URL is a common practice, these parameters can be lost if a visitor navigates away from the page. To solve this issue, the author provides a JavaScript script that utilizes session storage to store and retrieve the UTM parameters. The article also includes step-by-step instructions on how to implement this solution and populate the lead fields with the stored values.
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