Segments in Customer Insights - Journeys: multi-hop, custom tables, N:N and 1:N relationships
Segments in Customer Insights - Journeys allow you to create data-driven lists of contacts, leads, or unified profiles for automated journeys. However, there are limitations when using segments created in outbound marketing for real-time journeys. The real-time segment builder must be used for certain tasks such as targeting leads, segmenting on consent or topics, and using interaction data from real-time journeys. If you don't have outbound marketing installed, you must use the real-time segment builder. The segment builder has a different mental model compared to the outbound marketing segment builder. There are challenges when working with multi-hop data queries, custom tables, N:N and 1:N relationships. The article provides examples and solutions for these challenges.
Article 16m
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