Sending A Journey Using RSS Feeds & Topics In Realtime Marketing

This article explains how to send emails in real-time marketing using RSS feeds and topics. First, set up a compliance profile and add topics that match the categories of your blog posts. Set the enforcement model to restrictive to ensure that only opted-in subscribers receive the emails. Create a segment for each topic and select the corresponding compliance profile. Create a trigger that gathers information from the RSS feed of your website. Add attributes to store information from the new blog post. Create an email template that includes values from the trigger. Finally, create a journey that fires from the trigger and set the email. Use Power Automate to create a flow that triggers when a new feed item is published and find the segment using the msdynmkt_virtualsegmentid.

Article 9m Megan V. Walker

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